PRICE SERVICES BASED ON THE USER'S WILLINGNESS TO PAY
Demand is inconsistent, rising and sinking at certain times. Therefore, it makes sense to charge less when demand is likely to be low to encourage usage, and to charge more when demand is high enough to absorb a higher price. Thus, the price is adjusted in a way that best meets the customer’s willingness to pay. Ubiq enables this through its real time demand prediction model.
This can also be combined with vehicle rebalancing. Users of Ubiq’s StreetCrowd service can be incentivized to move vehicles into areas of high demand or a charging point, where the monetary reward is higher. By combining dynamic pricing with dynamic vehicle rebalancing incentives, operators are able to establish a natural fleet balance which better serves demand.
Operators are missing out on revenues by charging too little when demand is high, and too much when demand is low.
Ubiq's demand predictions take into account the demand in specific locations, at a certain time, and matching it with supply of vehicles to enable you to meet your customer's willigness to pay.