FOR DIFFERENT STAGES OF DEVELOPMENT
In the mobility services industry the majority of operators aren't profitable. Intense competition and high costs can make it difficult to turn even the most successful services into long-term sustainable projects.
At Ubiq, we seek therefore to provide solutions that enable shared mobility operators to become profitable.
For kickstarters, new to a city, this means increasing the utilization of each and every vehicle from day one, even if historical fleet data is missing.
For more established players it is all about increasing operational efficiency and developing an effective demand-supply ecosystem, so that vehicles spend more time on the road and not sitting idly by the curbside.
This is where it all begins. As demand for vehicles is inconsistent, it can be difficult, without historic usage data, to know where demand for vehicles is going to be.
Ubiq fills this gap using a mix of historic demand patterns from anonymized third party fleets, weather, public transport scheduling, localized events and other proxy data sources to ascertain demand for services. Knowing where demand is likely to be allows operators to optimize fleet deployment from day one.
While understanding where demand is going to be is one thing, executing the vehicle rebalancing so that the vehicles are ready to meet demand is another thing entirely.
Operators new to a city may not have a service team in place to execute this effectively. For this reason, Ubiq's StreetCrowd service, which outsources operational tasks to members of the public, enables operators to fulfill demand from the get go.
Maintaining a high a rate of vehicle utilization is about a number of different things. One of the most important of these is recharging.
To keep fleet availability high, vehicles need to be charged when they aren’t in use, rather than when they are empty. This means exploiting nearby charging infrastructure and combining the charging with vehicle moves to maximize operational efficiency.
Demand is inconsistent, rising and sinking at certain times. Therefore, it makes sense to charge less when demand is likely to be low to encourage usage, and to charge more when demand is high enough to absorb a higher price. Thus, the price is adjusted in a way that best meets the customer’s willingness to pay. Ubiq enables this through its real time demand prediction model.
This can also be combined with vehicle rebalancing. Users of Ubiq’s StreetCrowd service can be incentivized to move vehicles into areas of high demand or a charging point, where the monetary reward is higher. By combining dynamic pricing with dynamic vehicle rebalancing incentives, operators are able to establish a natural fleet balance which better serves demand.
More experienced operators may have been successful getting users into/onto their servcice, however, profitability often remains elusive. This all comes down the vehicle utilization rate.
Achieving a high vehicle utilization rate requires a high degree of operational efficiency. Ubiq's enables this through it's rebalancing tool which alerts nearby service teams and StreetCrowd users of vehicles that are eligible for repositioning. As this is done at regular intervals, vehicles can be moved to actively meet demand rather than reactively responding to it.
And as the StreetCrowd app can be opened to the crowd, operators have the option of utilizing a highly flexible workforce to leverage efficiencies often not reachable by fixed schedule shift workers.
To avoid hefty fines and expensive tow-away fees, Ubiq’s Policy Compliance API warns the user if they have parked illegally. By integrating this warning system into the user experience, it can help to reduce frustration due to lack of clarity.
With cities set to introduce fines for all kinds of vehicle types, such as dockless scooters and mopeds, Ubiq’s intensive data bank can also be applied to such use cases to minimize conflicts with city authorities.
Ubiq’s policy compliance tool is currently available for 76 major cities in three continents, while expanding all the time.
AN AUTOMATED FLEET BALANCING ECOSYSTEM
At this point, you now have the tools to run a profitable mobility service. By leveraging a crowd-led operational ecosytem, you maximize the amount of time vehicles are in use, while minimizing the operational effort. And with dynamic pricing you can achieve a natural fleet balance. Combined with live policy compliance, you can also avoid any unnecessary costs, too.